Celebrating 25 years.
In 2026, US Club Soccer celebrated 25 years of improving youth soccer in America. A disruptor in the youth soccer space in 2001, my team came up with the tagline: 25 years of disruption.
Engage our membership.
We wanted to create a giveaway item that we could use at our events throughout the year that would celebrate and teach our membership and stakeholders about our history. I came up with the idea of designing a deck of cards. It was an item that would be used by adults and children alike, and each card could be uniquely designed. Each face card features an important moment in US Club Soccer history.
Telling a story.
I custom designed each card in the deck, working with different departments in our organization to distinguish which milestones should be featured in the deck. I also designed a custom tuck box that features the 25 years of disruption branding that I created.
